Industrial Auctions was officially established in 2010, when Ad van Kollenburg opened their doors to the online auctions.. Focussed on the food and beverage industry, the company was determined to become a market leader and has grown its share of the industry each year since it launched as MEPCA discovered.
Over the years, Industrial Auctions has organised hundreds of auctions for renowned companies
like Vion, Nestlé, FrieslandCampina, COOP, Homann, Gordon Brothers, 2 Sisters Food Group and many more.
Industrial Auctions operates out of its head office in Eindhoven, in the Netherlands, a 10,000 m2 facility with excellent transport links near a major road network and airport. With the number of auctions held throughout Europe growing yearly and a worldwide network of buyers, the company is proving its value to the industry.
Key advantages of the Industrial Auctions approach are the cost and availability of the equipment it auctions. A used machine is cheaper than a new one and can be picked up within a week after the auction closes. Another advantage that is not always considered is that used machinery can be more reliable than newer machines and experience fewer complications. The issues that may have occurred will often have been found, tested and fixed on a used machine. And if it is properly maintained, a used machine can still have many years of useful life left in it. The ever-increasing comfort with which people purchase goods and services online in recent years has helped the company establish itself and grow. Putting an effort in creating a top-of-mind awareness with its (potential) customers is simultaneously leading to more trust, better approachability and thus a healthy way of doing business together, says Ad van Kollenburg.
An obvious downside of buying machines at an auction is that they will not come with guarantees. However, Industrial Auctions aims to ensure customer satisfaction by
providing in-depth technical descriptions, many pictures and, when available, videos of the machines in working condition. With the knowledge it has gained in the food and beverage industry over the years, an eye for detail and the highly valued service it provides, it strives to keep its professionalism on top from beginning to end. This is also demonstrated by meeting clients personally during viewing days at all the company’s auctions, providing them with an extensive brochure and an on-site team to answer every question. Even when someone cannot attend the viewing day, the company offers an online brochure and does its best to answer questions quickly by email or phone. Plus, with all of the auctions, the company’s logistics department is ready to help with disassembly and loading during pick up days or as part of the aftersales service, which can include arranging transport worldwide.
The company is proving itself over time but doesn’t rest on its laurels; as Ad van Kollenburg explains: “We will never act like we already know everything; as a matter of fact, we learn every day. We do not shy away from problems either, and although we’ve drawn up rules and terms and conditions, we do not hide behind them. We want honest trades and try to make sure we meet up to that the best way we can. Improvements can always be made. Our website, advertisements, and online offers have visibly improved over time.
“We will always strive – no matter how – to offer our clients and contractors the best service possible.”
By providing transparency, open and clear communication, integrity and clarity towards each other Industrial Auctions leaves its clients care free. The company gets the job done with a hands-on mentality, always following the safety rules, with no hidden agenda and a no-nonsense approach. Getting familiar with the company’s working methods, its casual atmosphere, its high level of commitment and enthusiasm makes believe a cooperation is more than worthwhile.
