Premiere: item makes its debut appearance at World of Industry Automation 2015 in Istanbul


On this occasion Stefan Geutjes, Area Sales Manager Europe at item Industrietechnik, answered in questions about participation in the fair WIN Automation

item is exhibiting at World of Industry Automation for the first time. What are your expectations?

We are looking forward to a lot of good meetings and networking opportunities that will be valuable for all parties. WIN Eurasia is an important bridge between the continents and item has, for some time, been aware that companies in this region are showing ever greater interest in solutions for state-of-the-art production. That is why we are here. We want to be close to our customers and grow our network of partners. What really matters is how they can best turn their ideas for innovative machinery, equipment and processes into reality.

What exactly does that mean? What can companies expect from item?0733713.attachment

item is a pioneer in building kit systems for industrial applications and a global market leader. Companies around the world use our innovative components to build machinery, manual work benches, end-to-end automation solutions and lean production applications. In fact, building kit systems reduce development time and give companies the certainty that they can always extend or alter plants and factory equipment. Indeed, the products we are manufacturing today can still be used with the very first aluminium profile that item launched onto the market in 1982.

Why is that important?

Firstly, quality and reliability are the best investment. Secondly, our customers stay in control and can efficiently turn their ideas into reality. Thirdly, they can always work with the very latest components, because the item building kit systems are constantly evolving.

How do innovation and compatibility go together? Doesn’t state-of-the-art technology have to move away from the old way of doing things?

The screw-attached aluminium profiles from item represent a sustainable approach that eliminates the need to weld together metal frames. That principle is standard practice around the world. You can’t get any more modern. The ongoing development of the building kit systems is demonstrated perfectly by Profile Tube System D30 for lean production.

In this system, we’ve decided to use tubes instead of rectangular profiles to make the kit easier to work with. However, both are fully compatible. If you want to build a customised transport trolley using D30 and mount it on a frame built from MB profiles, that’s no problem.

Why would you want to mix elements of lean production with components from classic mechanical engineering?

Because that is sometimes the best solution. item gives users the freedom to find the ideal combination for their specific application. We can say that if you want to integrate this or that roller conveyor, Linear Unit or work bench into your existing application – you can. As long as you stay within the rules of physics, the item building kit systems have the freedom you need to pursue your ideas.

How does automation technology fit into this concept?

The Linear Units from item are based on the same principles as the profiles. Do you need a fast Linear Unit? We’ve got one. A particularly compact one? One that can also carry heavy parts over long distances? No problem – we’ve got it covered. Thanks to grooves and aluminium profiles, everything at item fits together.

That sounds like a lot of work.

If you want, you can take care of it all yourself. But you don’t have to. item provides detailed information and CAD data for 3,500 products at – in numerous languages and free of charge. It’s all available in Turkish, too, at We offer support in the form of online calculators, tools and end-to-end services. Get in touch with item – together with our partners, we’ll help you find the right solution. More and more of our components, such as the Linear Units, are also available in ready-to-install packages. Simply unpack them, install them and use them. It couldn’t be easier.

The Internet is all very good, but where can we see the item building kit systems for ourselves?

item will be exhibiting at Stand B-120 in Hall 10 at World of Industry Automation. That is the group pavilion for a number of German companies. It’s well worth a visit. We look forward to seeing you there.

item Industrietechnik will be found in the area of “German Pavillon” at the WIN – World of Industry WIN EURASIA Automation 2015. See more here:

More information about item modular system you will find here:


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