New platform from IFR to help SMEs automate 


The labour shortage has become one of the most pressing challenges for small and medium-sized enterprises (SMEs) in OECD countries. The manufacturing sector is hit especially hard by high job vacancy rates. Since robots are becoming easier to install, implement and operate, SMEs have greater access to automation. The new Go4Robotics ( online platform by the International Federation of Robotics (IFR) provides independent guidance for their automation journey.

“The lack of skilled labour is a strong driver for automation in many countries,” said Dr Susanne Bieller, IFR´s General Secretary. “In fact, statistics from the EU say that three-quarters of all companies across the EU have a problem attracting workers with the required skills.”

Given a choice, many young people prefer to work in a company that uses future technology. If a robot is operating on the shop floor, the employer can advertise a job to prospective employees as work that involves controlling a robot. This is often a game-changer. Since the robot takes on the four “Ds” of dull, dirty, dangerous and difficult work, their use is even more attractive. Employees have more time to up-skill for more interesting jobs.

The new online platform Go4Robotics by the IFR raises awareness of the many advantages robotics provide. SMEs will find educational content that comes with a checklist. Experts are dispelling myths about segments that are relatively new to automation. Managers learn how to benefit from new trends like easy-to-program robots for non-experts.

As a non-profit organisation, the mission of The IFR is to promote the use of robotics to address societal challenges and improve the quality of life for all. Its vision is that robotics will revolutionise various industries and create a better future for all. With almost 100 institutional members from over 20 countries representing over 3000 robotics organisations worldwide, the federation says it offers an all-round view of the world of robotics across industries and countries. Its Go4Robotics campaign aims to provide beginners with easily accessible and understandable information and experts with deeper insights into trends and innovations in the robotics industry.


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