Mike Russell has joined KUKA Systems UK with a focus on developing welding portfolios and overseas channels.
With an impressive background of business development in advanced welding and a passion for cultivating strategic partnerships, Mike brings a wealth of experience and expertise to KUKA, supplemented by formidable academic credentials that include a Master’s Degree in Materials Engineering and a PhD in the ‘Development and Modelling of Friction Stir Welding’.
Mike has a proven track record of driving growth and establishing successful collaborations in diverse markets that will elevate KUKA’s presence in the international advanced welding arena. With a deep understanding of market dynamics, coupled with his innovative approach, Mike will enable KUKA to identify and capitalise on new opportunities overseas.
Jeff Nowill, KUKA Systems UK CEO, said of Mike’s appointment: We are thrilled to have Mike on board, and we are confident that his contributions will propel our company towards greater achievements in the advanced welding solutions marketplace. His keen eye for identifying emerging trends and consumer demands will guide our company’s portfolio development, ensuring that we remain at the forefront of the industry.
Advanced welding is a rapidly growing market due to several factors that have contributed to its increased demand and adoption. One of the key drivers is the advancement in technology, which has led to the development of innovative welding techniques and equipment – Mike’s proven experience and deep understanding of these techniques, their features and benefits, will enable us to navigate new, international markets”.
Advanced welding finds application in a wide range of industries where the joining of high-performance materials is crucial, and the demand for high-quality, energy-efficient welding solutions is paramount. Rotary friction welding, linear friction welding, and friction stir welding are much sought after, with demand arising from the need for stronger, lighter, and more durable materials in sectors such as automotive, aerospace, energy, construction, and manufacturing. These industries also require welding solutions that can support the transition to Net Zero manufacturing via the efficient fabrication of high-performance components and the tailoring of products by incorporating dissimilar materials. Solid phase joining processes have unique capabilities in this field.