Interactive Coding Equipment (ICE), the UK leader in high-quality custom-made coding and marking solutions for the food and beverage, pharmaceutical, printing and DIY industries, has launched a new streamlined and user-friendly website.
The site, which incorporates a clean and contemporary design, gives customers easy access to ICE’s full range of thermal transfer, inkjet and revolutionary Print and Apply Labeller (LPA) equipment and consumables, together with details of its comprehensive after care service and technical support.
Combining ease-of-use with a modern, professional feel, the site is characterised by crisp, distinctive images. Interactive features throughout provide a streamlined search process, enhancing the user’s ability to navigate through product information, case studies and the news feed which includes product news and events.
The site also includes fully integrated live chat support and a highly-responsive web design that intuitively adapts to a range of devices. This improves the user experience by providing content tailored to the specific needs of every customer.
Additionally the homepage includes a three-layered parallax scrolling image, which shows ICE equipment within a typical production line scenario, providing a visual aid to help customers find the right coding solution for their particular application.
Commenting on the new site, Chris Simpson, ICE’s Managing Director said, “ICE provides businesses with high-performance, reliable and easy-to-use coders and outstanding after-care support, so we wanted the new website to reflect this ongoing commitment to providing our customers with the best possible service.
“The modern look and feel of the new site, in addition to its interactive features, is part of the progressive changes ICE is making within the business in order to ensure we remain at the forefront of the coding market.”
To support the launch, ICE will also be promoting a special ‘Find the ICE lolly’ treasure hunt competition, inviting users to find lollies hidden within the site, with the chance of winning a Fitbit Charge HR, a wearable fitness device capable of tracking a host of exercise related activity.