Following a period of progressive growth, both in an increased number of projects, and a newer, larger factory space, CWM Automation decided it was time to update their website.
CWM Automation specialise in manufacturing robust and reliable filling machinery, as well as end of line and bespoke projects. With over 15 years’ experience in the automation industry, CWM has worked with a wide range of sectors, building machinery to meet exact customer requirements.
When it came to website planning, CWM’s primary goal was to create a customer-centric platform. It was vital that the website effectively showcases their wide range of solutions, from filling machinery through to their controls and electrical expertise. Through adding a more extensive about us page, as well as a meet the team section, CWM are able to highlight the people behind the company whose expertise has helped to drive business growth.
Easy navigation and responsiveness were also key factors highlighted during the planning stage. CWM were keen to make navigation as straightforward as possible, allowing users to find the information they are seeking in the least amount of clicks possible. Another key feature of the website is the addition of a ‘Request a Quote’ button, meaning that users can conveniently alert CWM’s sales team that they require a quotation.
CWM chose to work with Lincolnshire-based company Laser Red, due to their award-winning experience of website development and SEO management. Launched in May 2021, CWM’s new website is responsive, user-friendly and successfully displays their solutions and expertise.
Mick Williams, CWM’s Managing Director, commented on the website redevelopment: “CWM have evolved a lot over the last few years. We offer many more solutions to many different sectors now and will continue to add to that. Therefore, we know we had to have a much slicker, customer-centric website to showcase our offerings and to be flexible for the future. Laser Red have proved to be a great choice as partner for the redevelopment and working together we have surpassed our expectations with the new website.”
Following the website launch, CWM will be continuously updating their website with engaging blogs, company announcements and case studies. Visit CWM’s new website: https://cwm-automation.com/ and stay up to date by signing up to receive their marketing emails.