BrandMaker Offers “RoadMap 2015: The Future of Marketing is Agile”


Marketing technology blogger Scott Brinker will open the 2nd International BrandMaker User Conference on May 20th in Cologne

Following its great success in the previous year, BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, will present its second International BrandMaker User Conference, “RoadMap 2015,” on May 20th in Cologne, Germany. The conference is appropriate both for enterprises already using BrandMaker MRM software and for those who are investigating ways to optimize the creation and usage of their marketing assets and increase efficiency of their marketing processes.

Promoting the concept that “The Future of Marketing is Agile,” BrandMaker will educate participants on how to manage their marketing processes more efficiently and how to optimize their sales successes with campaigns and content individually adapted for specific target groups. The keynote speech will be given by Scott Brinker. The marketing technology specialist writes the blog “Chief Marketing Technologist” (, publishes the much-quoted “Marketing Technology Landscape,” and is program chair of the Marketing Tech Conference “MarTech” in San Francisco. In his presentation, Brinker will discuss the conditions under which marketing technology actually leads to more agility in marketing.

“More Agility” is becoming a megatrend throughout the complete marketing process: marketing planning is no longer carried out for a whole year and is, instead, reviewed and modified in much shorter cycles. Marketing content is no longer static and is, instead, modified dynamically for different markets and target groups. And in many cases, the success is measured in real time to enable immediate reactions when the campaigns are subsequently played out.

Following Brinker’s presentation, tried-and-tested application examples and best practices from different industries will be presented. Case studies on the American data center operator Equinix, the Swiss technology group Oerlikon and the toy manufacturer Hasbro, best known for its brands such as “Monopoly” and “Trivial Pursuit”, have already been confirmed. In a parallel technology track, current solutions will be presented from the areas of marketing resource management, marketing process optimization, digital asset management and dynamic content creation to enable companies to achieve more agility in their marketing. Supplementary workshops will provide more in-depth information on topics such as license rights management and local area marketing. The event ends with an outlook on the strategic and technological alignment of BrandMaker.

The “RoadMap 2015” is a meeting point for BrandMaker users and anyone who is interested in current technical developments and tried-and-tested best practices in marketing technology. End users can book the event free of charge; BrandMaker will charge a participation fee for agencies and service providers. As there are only a limited number of places available, binding registration is essential.

A dinner cruise will be held on the evening before “RoadMap 2015”, May 19th, offering time for informal networking. During a relaxed boat trip on the Rhine, marketing decision-makers and BrandMaker users from a wide range of industries and countries will have the perfect opportunity to share their experiences.

The complete agenda for the conference will be published soon, registration is possible immediately under


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