Anniversary: 10 years of Automation24


Online shop for automation technology celebrates anniversary of its founding / company continuing along path of growth

Automation24 GmbH was founded ten years ago. What began as a start-up in May 2011, quickly grew into an internationally active company. Today the online shop for automation technology serves more than 100,000 customers, in ten European countries and the USA.

“The coronavirus pandemic did not damage our business,” says Katharina Messerschmidt, Managing Director (Marketing, Sales and HR) at Automation24. “Together with our subsidiary in the USA, we managed to generate an increase in turnover of 19 percent over the past year.”

Complete automation technology product range

Automation professionals can currently find around 6,000 products from more than 40 brand manufacturers at Product lines range from sensor systems, process instrumentation, control systems and drive technology, to industrial communication technology, measuring & regulation technology, control & signalling devices, and enclosures / control cabinets.

“This year, with the addition of Endress + Hauser, we have taken the first step towards expanding our product range in the area of process instrumentation,” says Katharina Messerschmidt. “Within this context, services are also to be expanded further. In doing so, we are holding firm to our strategy and steering clear of the use of branches and on-site sales representatives.

As a 100% online shop, Automation24 offers its customers technical support via telephone, email, Live Chat, Microsoft Teams and remote support via TeamViewer. When putting together its product range, the company places value on maintaining high availability and fast shipping. All products are available from Automation24, offering great value for money from the very first item, even with the smallest of purchase volumes.


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