Sprint Electric, the AC & DC drive manufacturer based in Arundel, UK, has appointed Alan Baird as head of sales for its AC drive business.

Alan brings a depth of expertise in AC drive sales and a proven track record of delivering growth. In his new role, Alan will lead the global sales of Generis, Sprint Electric’s innovative AC motor drive solution with inherent energy recovery and ultra-low harmonics.

Sprint Electric director, Mark Gardiner, commented:

“Alan’s comprehensive experience in AC drives, spanning sales, field service, marketing, and customer service, makes him the standout candidate to spearhead the market introduction of Generis.

“Alan will focus on expanding our AC drives presence in the OEM market. His passion for promoting the benefits of AC drive technology – such as enhanced energy efficiency, decarbonisation, and improved process control – aligns perfectly with our mission.

“With a career that includes roles in export sales and global product marketing, Alan brings unparalleled insights into the industry. Most recently, he led the AC drive business across the UK and Ireland for a global leader in automation technology.  His leadership will help us drive forward our ambitious plans for Generis,” said Mark.

Alan will be working closely with Sprint director, Gary Keen, and business development manager, Neill Drennan, who lead the sales operations for Sprint Electric’s DC business. He will also support the knowledge transfer activities with the University of Nottingham, as the Sprint team continue to advance this new AC drive technology.

Generis represents a significant step forward in AC motor control. With features such as low input current harmonics, energy recovery, improved motor accuracy, and enhanced system efficiency, Generis is designed to reduce operational costs while delivering exceptional performance.